Education & Credentials

University of Wisconsin - Madison - BS Human Ecology, with an emphasis on journalism and communications

Current candidate for MS in Project Management University of Wisconsin-Platteville

Work History

Strategic and Program Manager/Professional Pathways Micro-Credentialing

University of Wisconsin - Platteville

March 2020 - Present

Owner

Devils Lake Lavender Farm

January 2014 - Present

Co-Owner & Chief Marketing Manager

ChefMD

January 2005 - Present

Development Director, Television Series Producer/Writer

Marx Creative/Marx Films

May 1996 - January 2014

Development Director and Chief Marketing Officer

Marx Advertising Inc

January 1997 - June 2008

Asset Manager/General Manager/Marketing Director

Corrigan Properties

January 1981 - January 1997

https://www.linkedin.com/company/uw-platteville-professional-pathways/

Including co-authoring and achieving New York Times Bestseller List for our book "Chef MD's Big Book of Culinary Medicine: A Food Lover's Road Map to Losing Weight, Preventing Disease and Getting Really Healthy", Crown Publishers, New York 2008
Successfully launched only online shopping cart program with recipes and health information with over 100,000 online members.
Created organization from start-up position to fully functioning for-profit organization in less than six months by formulating and directing all aspects of fundraising, marketing and public relations, programming, operations, IT, staffing, and budget management.
Organized high-profile project advisory committee with local, national and international politicians, physicians and political organizations.
Researched, identified, and secured several thousand dollars in direct and major in-kind support from corporations, foundations, city/county agencies, and individual donors; managed all aspects of sponsor relations and recognition benefits.
Designed and executed strategic marketing and promotional plans for conventions that achieved exceptional market penetration and resulted in exceeding projected attendance and sales goals by 30 percent.
Maximized modest budget of $15K to orchestrate media-relations campaign that resulted in 34 print and 50 broadcast placements totaling $219,000+ in ad equivalencies and yielding 5.7 million audience impressions.
Directed Web site design/development from concept through testing; site received International Award for Excellence in Communications FREDDIE Award. Chefmd.com.
Negotiated and consulted on lead sponsor's cause-related marketing campaign, including TV, print, and radio advertising valued at $312K.
Managed creative teams/outside agencies in design, copywriting, production, and distribution of all print collaterals, such as press kits, direct mailers, brochures, and point-of-purchase displays.

Marketing/Advertising, Television, Web, Social Media
Retail/Digital Signage, Specialization in health care, destination marketing, financial markets,Health Care

Marx Creative is a full service marketing, television production, advertising, and public relations firm serving clients throughout North America specializing in: * Branding * Marketing * Advertising and Media Buying * Issues Management (community education/information campaigns, mergers/acquisitions, referenda campaigns, business expansion, labor issues, etc.) * Social / New media (integrated campaigns) * Media and Government Relations (national, regional, local, business, trade media and local / state government relations / media training) * Image Campaigns (image creation, reputation management, image rebuilding) * Crisis Management (accidents, litigation, product recalls, etc.) Marx Creative has a broad base of clients, with areas of focus including: energy/utility industries, retail, banking, indigenous gaming, television programming and series and business brokerage.

Partial List of Clients includes: Walgreens National Drug Chain, Joan Lunden Productions, Leeza Gibbons Memory Foundation, Johnson & Johnson Various Product Lines, Times Square Billboard Program, The Ho-Chunk Nation and Ho-Chunk Indian Gaming, Ho-Chunk Indian Nation Indigenous Gaming University Marketing/Management Training and Mentoring Program, ProVantage Benefits Management Corporation, Steins Gardens and Gifts, Lifetime Television National Cable Television Network

Training/HR responsibilities.

Series Producer/Lead Creative Writer for Health Corner Television Series, airing on Lifetime Cable Television Network, Sunday Mornings 8:30 a.m. Central

Developing and overseeing marketing, advertising and branding for local and national clients, public relations professional and public speaker.
Accomplished professional writer including; advertising short-form, business proposals, long-form television shows, short-form television segments, public relations, education and non-fiction long-form, as well as advertisements.
Overall branding, marketing and public relations planning, issues management, social media, internal and external communications strategy, planning and implementation, media relations, government relations, community outreach, marketing education programs and campaigns, crisis management and accomplished television producer.
Directed Web site design/development from concept through testing; site received 18K hits upon launch. Healthcornertv.com.
Negotiated and consulted on lead sponsor's cause-related marketing campaign, including TV, print, and radio advertising valued at $312K.
Partnered with key Hispanic civic and business groups on special promotions and events for the National Urban League Health buses sponsored by Walgreens and AARP, assisted in handling national launch campaign.
Managed creative teams/outside agencies in design, copywriting, production, and distribution of all print collaterals, such as press kits, direct mailers, brochures, and point-of-purchase displays, convention displays and hand-out materials.
Training/HR responsibilities.

Including economic development, in-house advertising agency for 80 retail establishments; Privately Held; Residential, Apartments, Mixed-Used, Hotel and Shopping Center and Real Estate Developer, one of the first shopping center developers in the nation.
Increased sales and market share for one of the nation's largest real estate developers, and privately held family business, Corrigan Properties of Dallas Texas.
Maximized corporate growth and competitive advantage in business-to-business environments.
Directed and streamlined policies and procedures that increased efficiencies, profitability, and customer satisfaction. Negotiated renewal lease for 50-year term with the nation's largest drug store chain Walgreens, which secured a multi-million dollar transaction.
Directed the business development, lease negotiations and tenant improvement project, which had become a rival in bulk coffee sales to Starbucks, the Milwaukee based Alterra Coffee Roasters.
Led team to achieving top industry customer service score for multiple years.
Responsible for recruitment and retention of all retail association members in the business development organization for the shopping center and in-house advertising agency.
Business Development from core concept statement, through brand development, through core competency development, to initial store design, store opening and on-going marketing efforts.
Worked with local government entities, city and county, on a wide variety of joint development and business improvement projects.
Appointed by the Mayor of Glendale and approved by the Common Council as the Board Member representing the City of Glendale on the Greater Milwaukee Convention and Visitors Board of Directors for six consecutive years.

Training/HR responsibilities.